Project description:

Defining the personality and values of TARA had as a core the necessity of developing the perception of high quality having as a starting point the field of activity - distribution of industrial products. As a basic graphical element in creating the visual identity, we chose the star shape with the motivation of its significance associated with quality and its lines and angles familiar and representative for the industrial field. The same approach of the polygonal path is used in the personalization of the font defining brand and slogan.

The use of blue color, symbol of royalty, quality and premium class completes and fulfills the image defined for TARA, verbally expressed through the slogan "Premium industrial tools".

The visual identity offered the central concept necessary in creating the personalized stationeries used in the internal and external communication of company's image, transmitting professionalism and quality.

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Project description:

Audio Teft is distributor in Europe of Audio Spotlight technology conceived by Holosonic Research Labs - SUA, innovative technology still in the launching phase on the Romanian market with multiple applications in advertising industry, merchandising and interior design.

The creative challenge consisted in creating an identity keeping the visual core of the Audio Spotlight product brand as a base for the advertising activities coordinate by both manufacturer and distributor.

In this context, it has been decided to use the black-orange-white color scheme present in the visual component of the Audio Spotlight product brand.

Geometrically speaking, the design used a triangular form combined with curved lines, keeping the core Audio Spotlight image and allowing at the same time for Audio TEFT to define its own distinctive identity.

Visit cards design was meant to include both product and distributor identity, for reciprocal visual support and in the same time, for efficient transmission of information to the market: Audio TEFT - distributor of Audio Spotlight.

This objective has been attained by using on both sides of the visit cards, with round corners and on black background, a design which sustains the message of modern and new technology.

Same product-distributor visual duality is present in the personalized stationeries design by concomitantly using both logos. The participation to the Advertising Show in 2009 created the opportunity of designing an original concept for the advertising materials (flyers, catalogues).

The main distinctive elements was the round form of the materials combined with a design in curved lines and black and white background with the purpose of highlighting the informational content and the visual identity elements.

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Project description:

"Consiliere Antidrog" (Antidrug Counseling) offered for REM Brand the opportunity of creating the visual identity for a project expressing a necessary action for solving an acute social problem: drug abuse among young people.
The graphical concept combines neutral, cold colors (gray, black, white) with a vibrant red in the elements of a simple, clear geometry expressing the gravity of the problem, space of solutions and the imperative of reciprocal aid.

www.consiliere-antidrog.ro

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