Project Description:

"Consiliere Antidrog" (Antidrug Counseling) offered for REM Brand the opportunity of creating the visual identity for a project expressing a necessary action for solving an acute social problem: drug abuse among young people.
The graphical concept combines neutral, cold colors (gray, black, white) with a vibrant red in the elements of a simple, clear geometry expressing the gravity of the problem, space of solutions and the imperative of reciprocal aid.

www.consiliere-antidrog.ro

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Project Description:

HWW Company launched on the industrial market by positioning itself as a necessary and innovative link between manufacturers and final clients by selecting, testing and adapting the industrial products to the European demands and standards. Starting from this strategy REM Brand created through forms and color scheme a dinamic visual concept.

In defining the visual core we chose to create a powerful and suggestive logo by using two links connected by a circle representing the unique combination of services and products offered by HWW while facilitating the connection between manufacturers and clients.

The graphical concept was completed by including the personalized brand name and a distinctive color-scheme: green-blue.

Positioning the HWW on the B2B segment determined the creation of an unitary set of personalized stationery materials: visit cards, letterheads and website, for a concrete and expressive presence in both online and offline communication. Created for an efficient communication with partners and clients, the HWW website contains information about the company and its services, enclosed in an unitary design based on the green-blue color-scheme.

Positioning the HWW on the B2B segment determined the creation of an unitary set of personalized stationery materials: visit cards, letterheads and website, for a concrete and expressive presence in both online and offline communication. Created for an efficient communication with partners and clients, the HWW website contains information about the company and its services, enclosed in an unitary design based on the green-blue color-scheme.

www.hww.ro

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Project Description:

Zeth project has been defined by the objective of launching on the packaging, packaging materials and adhesives market by approaching the premium segment positioning strategy.

The distinctive characteristic of the project consists in creating a different brand for each of the two product categories: packaging and packaging materials (Zeth Pack) and adhesives (Zeth Adhesive).

The graphical concept has been drawn in intense, clear, contrasting lines and colors to express de defining values of the company: quality and professionalism.

For a unitary visual identity the two brands have in common the graphical core (font and geometry) and the color-scheme (white-orange-black).

For highlighting the ground unity of the two brands, the advertising materials include as design element for the footer the orange strip personalized in modern and dynamic lines.

Another common element is the slogan, verbal identity component transmitting directly and significantly the central concept of Zeth personality: "Brings quality to you".

With the objective of exploiting the opportunity of developing company's notoriety in the distribution area, the project included personalization of company's cars with elements of the new created visual identity.

The design combined the esthetic element with the utility one by proportionally positioning the two brands along with whole commercial information considered necessary.

As a company in development on the B2B market, Zeth needed a strong and distinctive online identity to complete its advertising and communication strategy.

The website's design created mainly in white, gray and black cu orange elements has the role of sustaining the useful information and of accentuating the qualitative content.

For an efficient online communication, the web design project has been accompanied by a SEO campaign targeting a series of keywords relevant for the activity field, products offered and targeted market.
Results - display of www.zeth.ro website on the first page of Google and Yahoo search engines for the keywords: "folii stretch" (stretch foil), "masini ambalare" (packaging machines), "folie protectie" (protection foil), "banda adeziva" (scotch).

www.zeth.ro

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