Project Description:

The corporate identity project has been initiated with the purpose of successfully launching Konnect Company on the farm animal feeding market products.

The main objectives of the communication strategy were to develop company notoriety by creating a distinctive and significant visual concept and to transmit the principles defining the company’s activity and relation to its customers: open communication and trust-based partnerships.

Created in simple lines the logo has the form of a leaf generously retouched in curved lines which sends the message of communication, opening and trust.

The logo contains the name of the company retouched through the use of a font with pronounced roundness, in the gray-light green color combination and the two n positioned face to face, evoking the image of communication, trust, partnership.

Starting from the new created visual identity, the next step consisted in designing the personalized stationary materials (letterheads) and visit cards.

As a distinctive graphical structure used in the design of the stationary materials we have used a part of the logo. This visual concept is meant to intensify the visual and symbolic impact of the logo and to sustain the clear defining and retention of company image.

For representing Konnect Company at international fairs, we created printed advertising materials (flyers). The visual concept of printed materials is highlighted throughout their original form of leaf created on the base of the logo. Corporate identity consistency is maintained by color scheme and forms and by the information presentation structure which has the same structure as the website content.

Launching Konnect Company on the farm animal feed products market has been accompanied by the necessity of creating a website, a creative online space, simple and accessible for communicating with their customers.

The central concept of the website is oriented towards developing the company's notoriety in the online environment and the presentation of products with their technical details and characteristics.

For a rapid and efficient development of the online notoriety, designing Konnect website has been accompanied by a SEO campaign.

Preceded by the attentive analysis of targeted market segment and online competition, the SEO campaign brought Konnect website on the first page on Google and Yahoo search engines for the keywords: "furaje" (forages), "furaje vite" (cattle forages), "faina de peste" (fish meal), "aditivi furajeri" (additives for forages), "furaje pasari" (poultry forages).

www.konnect.ro

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Project Description:

The Allmetech rebranding aimed project to vivify the corporate identity by expressing its dynamic personality and values characterizing the company as present activity and also as a core for future development: respect, passion, professionalism, performance, trust and loyalty.

We rebuilt the visual identity using two elements: the logo, graphical symbol of company identity, dynamically designed in a combination of broken and curved lines and the personalized name of the company.

Regarding the color scheme, we chose a monochrome approach having as center the blue color with its associated symbolical significance (professionalism, performance, trust).

The logo design in two background variants (blue logo on white background and respectively white logo on blue background) gives versatility in using it on different identity applications.

The verbal identity defined by the company name and the "Smart industrial solutions" slogan transmits professionalism, initiative, dynamic adaptation and intelligence in offering solutions to the customers' necessities in the metal work industry. For the internal and external communication the project included the design of a unitary set of personalized stationary materials including visit cards, letterheads, workbooks and pens.

Advertising products and services has been sustained by designing the presentation Allmetech catalogue with a graphical concept in distinctive and modern geometrical elements symbolizing the particularities of both Allmetech and its field of activity.
The catalogue responds to the information accessibility requests due to its efficient content configuration and to the identity expressing request due to its graphical details with double purpose: functional - of delineating the individual space of each product and esthetical - of expressively illustrating the visual identity.

An important element in Allmetech activity is represented by the open communication with its customers and the interest granted to the quality of partnership relations and human component. Holidays and the special days of the year represent for Allmetech opportunities of celebrating the value of human relationships by offering personalized items (workbooks, pens, globes, ceramic bowls with Easter ornaments) symbolizing respect and reciprocal trust.

An important element in Allmetech activity is represented by the open communication with its customers and the interest granted to the quality of partnership relations and human component. Holidays and the special days of the year represent for Allmetech opportunities of celebrating the value of human relationships by offering personalized items (workbooks, pens, globes, ceramic bowls with Easter ornaments) symbolizing respect and reciprocal trust.

An important element in Allmetech activity is represented by the open communication with its customers and the interest granted to the quality of partnership relations and human component. Holidays and the special days of the year represent for Allmetech opportunities of celebrating the value of human relationships by offering personalized items (workbooks, pens, globes, ceramic bowls with Easter ornaments) symbolizing respect and reciprocal trust.

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Project Description:

Jamboree (fun, reunion, party) is the brand name chosen to represent a company offering complete services of personal and business events organization, as the slogan explains informatively "Personal and Business Events".

The central concept of the visual identity is represented by the brand name expressive due to the friendly, cheerful and elegant font and the graphical symbol representing a retouched butterfly.

Defining the visual identity is completed by the color scheme in gradient shades from garnet to pink, color combination suggesting efficiency, elegance and good mood characteristic to all events organized by Jamboree. The launching of Jamboree has been supported by the design of advertising materials set including visit cards, flyers and catalogues created on the base of the new identity, with a relaxed design and a balanced configuration of text and image elements.

Defining the visual identity is completed by the color scheme in gradient shades from garnet to pink, color combination suggesting efficiency, elegance and good mood characteristic to all events organized by Jamboree. The launching of Jamboree has been supported by the design of advertising materials set including visit cards, flyers and catalogues created on the base of the new identity, with a relaxed design and a balanced configuration of text and image elements.

Defining the visual identity is completed by the color scheme in gradient shades from garnet to pink, color combination suggesting efficiency, elegance and good mood characteristic to all events organized by Jamboree. The launching of Jamboree has been supported by the design of advertising materials set including visit cards, flyers and catalogues created on the base of the new identity, with a relaxed design and a balanced configuration of text and image elements.

Another projects from:   Web-Design    SEO    Market Research