Project Description:

Zeth project has been defined by the objective of launching on the packaging, packaging materials and adhesives market by approaching the premium segment positioning strategy.

The distinctive characteristic of the project consists in creating a different brand for each of the two product categories: packaging and packaging materials (Zeth Pack) and adhesives (Zeth Adhesive).

The graphical concept has been drawn in intense, clear, contrasting lines and colors to express de defining values of the company: quality and professionalism.

For a unitary visual identity the two brands have in common the graphical core (font and geometry) and the color-scheme (white-orange-black).

For highlighting the ground unity of the two brands, the advertising materials include as design element for the footer the orange strip personalized in modern and dynamic lines.

Another common element is the slogan, verbal identity component transmitting directly and significantly the central concept of Zeth personality: "Brings quality to you".

With the objective of exploiting the opportunity of developing company's notoriety in the distribution area, the project included personalization of company's cars with elements of the new created visual identity.

The design combined the esthetic element with the utility one by proportionally positioning the two brands along with whole commercial information considered necessary.

As a company in development on the B2B market, Zeth needed a strong and distinctive online identity to complete its advertising and communication strategy.

The website's design created mainly in white, gray and black cu orange elements has the role of sustaining the useful information and of accentuating the qualitative content.

For an efficient online communication, the web design project has been accompanied by a SEO campaign targeting a series of keywords relevant for the activity field, products offered and targeted market.
Results - display of www.zeth.ro website on the first page of Google and Yahoo search engines for the keywords: "folii stretch" (stretch foil), "masini ambalare" (packaging machines), "folie protectie" (protection foil), "banda adeziva" (scotch).

www.zeth.ro

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Project Description:

Ropartener project represented the opportunity of configuring an identity in the field of interior design, a strongly competitive field based on a unique combination of esthetic and functionality.

In defining the corporate identity color scheme we chose a warm combination, with emotional appeal through the brown, brick color, cream and green.

The graphical structure of the identity includes a symbolic component in the form a retouched roof and verbal component represented by the company's name personalized by font and signifying personal style, originality and creativity. The basic idea of the identity is sustained by the "Pentru case cu stil" ("For houses with style") which symbolically defines the Ropartener client's profile.

As advertising and communication support with the customers, first stage of the project implied the creation of visit cards and personalized stationery materials for the internal and external offline communication, and of the online notoriety through a presentation website.

From the conceptual point of view the website represents the informational base of communicating with the customers by the generated notoriety and the traffic and by the possibility of offering detailed information about the complete product gamma. Therefore its design combines the esthetic side through the balanced combination of colors and images with the functional side by presenting the products in an accessible and simple organization.

www.ropartener.com

Another projects from:   Corporate Identity    Web-Design    SEO  

Project Description:

The corporate identity project has been initiated with the purpose of successfully launching Konnect Company on the farm animal feeding market products.

The main objectives of the communication strategy were to develop company notoriety by creating a distinctive and significant visual concept and to transmit the principles defining the company’s activity and relation to its customers: open communication and trust-based partnerships.

Created in simple lines the logo has the form of a leaf generously retouched in curved lines which sends the message of communication, opening and trust.

The logo contains the name of the company retouched through the use of a font with pronounced roundness, in the gray-light green color combination and the two n positioned face to face, evoking the image of communication, trust, partnership.

Starting from the new created visual identity, the next step consisted in designing the personalized stationary materials (letterheads) and visit cards.

As a distinctive graphical structure used in the design of the stationary materials we have used a part of the logo. This visual concept is meant to intensify the visual and symbolic impact of the logo and to sustain the clear defining and retention of company image.

For representing Konnect Company at international fairs, we created printed advertising materials (flyers). The visual concept of printed materials is highlighted throughout their original form of leaf created on the base of the logo. Corporate identity consistency is maintained by color scheme and forms and by the information presentation structure which has the same structure as the website content.

Launching Konnect Company on the farm animal feed products market has been accompanied by the necessity of creating a website, a creative online space, simple and accessible for communicating with their customers.

The central concept of the website is oriented towards developing the company's notoriety in the online environment and the presentation of products with their technical details and characteristics.

For a rapid and efficient development of the online notoriety, designing Konnect website has been accompanied by a SEO campaign.

Preceded by the attentive analysis of targeted market segment and online competition, the SEO campaign brought Konnect website on the first page on Google and Yahoo search engines for the keywords: "furaje" (forages), "furaje vite" (cattle forages), "faina de peste" (fish meal), "aditivi furajeri" (additives for forages), "furaje pasari" (poultry forages).

www.konnect.ro

Another projects from:   Corporate Identity    Web-Design    SEO