Project Description:

Audio Teft is distributor in Europe of Audio Spotlight technology conceived by Holosonic Research Labs - SUA, innovative technology still in the launching phase on the Romanian market with multiple applications in advertising industry, merchandising and interior design.

The creative challenge consisted in creating an identity keeping the visual core of the Audio Spotlight product brand as a base for the advertising activities coordinate by both manufacturer and distributor.

In this context, it has been decided to use the black-orange-white color scheme present in the visual component of the Audio Spotlight product brand.

Geometrically speaking, the design used a triangular form combined with curved lines, keeping the core Audio Spotlight image and allowing at the same time for Audio TEFT to define its own distinctive identity.

Visit cards design was meant to include both product and distributor identity, for reciprocal visual support and in the same time, for efficient transmission of information to the market: Audio TEFT - distributor of Audio Spotlight.

This objective has been attained by using on both sides of the visit cards, with round corners and on black background, a design which sustains the message of modern and new technology.

Same product-distributor visual duality is present in the personalized stationeries design by concomitantly using both logos. The participation to the Advertising Show in 2009 created the opportunity of designing an original concept for the advertising materials (flyers, catalogues).

The main distinctive elements was the round form of the materials combined with a design in curved lines and black and white background with the purpose of highlighting the informational content and the visual identity elements.

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Project Description:

"Consiliere Antidrog" (Antidrug Counseling) offered for REM Brand the opportunity of creating the visual identity for a project expressing a necessary action for solving an acute social problem: drug abuse among young people.
The graphical concept combines neutral, cold colors (gray, black, white) with a vibrant red in the elements of a simple, clear geometry expressing the gravity of the problem, space of solutions and the imperative of reciprocal aid.

www.consiliere-antidrog.ro

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Project Description:

HWW Company launched on the industrial market by positioning itself as a necessary and innovative link between manufacturers and final clients by selecting, testing and adapting the industrial products to the European demands and standards. Starting from this strategy REM Brand created through forms and color scheme a dinamic visual concept.

In defining the visual core we chose to create a powerful and suggestive logo by using two links connected by a circle representing the unique combination of services and products offered by HWW while facilitating the connection between manufacturers and clients.

The graphical concept was completed by including the personalized brand name and a distinctive color-scheme: green-blue.

Positioning the HWW on the B2B segment determined the creation of an unitary set of personalized stationery materials: visit cards, letterheads and website, for a concrete and expressive presence in both online and offline communication. Created for an efficient communication with partners and clients, the HWW website contains information about the company and its services, enclosed in an unitary design based on the green-blue color-scheme.

Positioning the HWW on the B2B segment determined the creation of an unitary set of personalized stationery materials: visit cards, letterheads and website, for a concrete and expressive presence in both online and offline communication. Created for an efficient communication with partners and clients, the HWW website contains information about the company and its services, enclosed in an unitary design based on the green-blue color-scheme.

www.hww.ro

Another projects from:   Corporate Identity    Web-Design    SEO