Project Description:

ECOINVEST project is part of a series of visual identity and advertising projects realized by for projects financed through European funds. The project consisted in designing the visual concept for project brochures, design based on strong and clear lines and forms symbolizing the objective of sustainable development declared for the financing project by visual suggesting an ascendant path.

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Project Description:

OTI DISTRIBUTION Company is distributing a variety of products for household and cleaning activities for the alimentary industry and household through a well development network of (Sibiu, Arad, Cluj, Bucuresti, Iasi, Vaslui). The OTI DISTRIBUTION project carried out by REM Brand included the brochure design for advertising the financing project conducted by OTI DISTRIBUTION in 2009 within the framework of the "Strategies for Sustainable Development" program.

The creative challenge consisted in defining a design which will harmoniously and expressively combine elements of the company's visual with those of the institutions implicated in the administration of the financing program. The color scheme of the cover included the use of red as a principal color in combination with orange and white, in curve lines, in order to suggest energy, efficiency and flexibility as main principles characterizing the company's activity. For the inside pages we used the same colors while changing the proportions and creating this way physical and perceptual space for the text to be easy read.

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Project Description:

Defining the personality and values of TARA had as a core the necessity of developing the perception of high quality having as a starting point the field of activity - distribution of industrial products. As a basic graphical element in creating the visual identity, we chose the star shape with the motivation of its significance associated with quality and its lines and angles familiar and representative for the industrial field. The same approach of the polygonal path is used in the personalization of the font defining brand and slogan.

The use of blue color, symbol of royalty, quality and premium class completes and fulfills the image defined for TARA, verbally expressed through the slogan "Premium industrial tools".

The visual identity offered the central concept necessary in creating the personalized stationeries used in the internal and external communication of company's image, transmitting professionalism and quality.

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